Marketing and Business Management: Learning of International Business

This is a foundation course designed to teach participants the essential knowledge and skills needed in learning International Business. In Module 1, we will establish a solid foundation by exploring the mechanisms of International Business, understanding financial analysis, as well as interpreting it through Information systems exploring with the help of Business Communication. Module 2 guides participants through the practical aspects of International Marketing, Business Data Analysis and fundamentals of E-Business. In the final module, we increase our understanding with basic branding in context of management and research and managing people. Through lectures, practical exercises, and engaging discussions, participants will gain proficiency in international business terminologies and the art of patience in the international market. By the course's end, individuals will possess the expertise in personal branding and research, creating a pathway to success in people management.

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